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Some History about Visual Merchandising -

When the giant nineteenth century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. The store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls.^{[citation needed]}

In the twentieth century, well-known artists such as Salvador Dalí^[2] and Andy Warhol ^[3]^[4] created window displays.

In the beginning of twenty-first century visual merchandising is forming as a sсience. Nowadays, Visual Merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales.^[5]

Source: http://en.wikipedia.org/wiki/Visual_merchandising#History

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Independence Day, commonly known as the Fourth of July or July Fourth, is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain.
Independence Day is commonly associated with fireworks, parades, barbecues,carnivals, fairs, picnics, concerts, baseball games, family reunions, and political speeches and ceremonies, in addition to various other public and private events celebrating the history, government, and traditions of the United States. Independence Day is the National Day of the United States.^[1]^[2]^[3]

Source: https://en.wikipedia.org/wiki/Independence_Day_(United_States)